Our contribution to the fight against breast cancer

At DSD de Luxe, we believe that caring goes far beyond hair

On the occasion of World Breast Cancer Day, held on October 19, we announced that part of our online sales would be donated to the Associació Contra el Càncer in Barcelona, with the aim of supporting their work in care, prevention, and research.

This week, we had the opportunity to visit their facilities and deliver our donation of €6,700, doing our small part to support the tireless efforts of their team of professionals and volunteers.

Our CEO Tatiana Ostroukhova, General Director Silvia Artesero, and Marketing Director Mònica Pujadas attended the visit.

Dorinda Alías welcomed us at their Barcelona headquarters, where we had the chance to see first-hand the many free services they offer. We were deeply moved and grateful for the impact of their work:

• Psychological, nutritional and physical activity support for patients and families going through the cancer process.

• Health promotion and prevention programs reaching millions of people across Spain.

• Support for cancer research through scientific projects working daily to improve survival rates and treatment options.

The Associació Contra el Càncer in Barcelona supports over 136,000 people each year, mobilizes thousands of volunteers and invests millions of euros into research to reach a shared goal: achieving a 70% survival rate by 2030.

We also had the pleasure of meeting a group of volunteers who were preparing Christmas decorations to be distributed in hospitals during this special season.

At DSD de Luxe, we feel deeply grateful to collaborate with an organization that turns solidarity into hope, science into a future, and care into comfort.

We thank our clients for supporting this initiative and for their continued trust in our products. Above all, we are proud of the team that managed this action: Carla Atienza (Customer Service) and Joan Naqui Esteve (Digital Marketing).

Caring also means committing: being there for those who need it most.